• Maruti Suzuki launches ‘Tarakki Aapki, Saath Hamara’ media campaign

The 360 degree media campaign aims at delivering business solutions for customers and their business needs

Launched in 2016, Maruti Suzuki through its commercial channel has launched a new program focused on bringing a wide range of products and passenger carrier vehicles to help people thrive and succeed in their business plans. The commercial channel customers are mostly ‘owner-cum-driver’ and fleet owners who are looking to grow and expand their business, increase productivity and stabilise their income.

The new  360-degree campaign called ‘Tarakki Aapki, Saath Hamara’ is designed to bring awareness on goods and passenger vehicles like- Super Carry mini truck and Eeco cargo van and passenger carrier range that includes hatchbacks, sedans, vans and MPV and genuine spare parts. The campaign also brings exposure to its service network with over 3,800 touch points spread across 2,000 cities pan India and easy finance plans.

Mr Shashank Srivastava, Senior Executive Director- Marketing and Sales, Maruti Suzuki India, said, “At Maruti Suzuki, customer-centricity is at the core of everything that we do and offering solutions to match the customer needs has always been integral to our DNA. More often than not, customer requirements are quite nuanced and there is more than what meets the eye. Maruti Suzuki Commercial was conceptualized and developed keeping in mind the unique requirement of these customers, as they seek a reliable, trustworthy partner and not only a destination to buy. Over 340+ showrooms in 230+ cities in just 5 years are testament to the acceptability that Maruti Suzuki Commercial has received from customers. The Commercial channel has reported over 39% sales growth in FY 2021 despite all the odds. The flagship product Super Carry is the second highest-selling mini-truck in the country. The network now offers a wide range of six goods and passenger carrier vehicles.”

This campaign will support and guide customers during their purchasing and will also provide post-purchase support.

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